Evian Roller Babies international version

That’s at least part of the thinking behind Evian’s new advertising campaign, which has taken off on YouTube, thanks to a troupe of infants breakdancing and roller-skating across the screen. The campaign, called “Live Young,” broke last week and has gotten more than 2.8 million views on YouTube in the U.S., and another 2.3 million internationally.

• 2010-04-20T00:04:52+00:00
• Duration: 01:01

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