Influencer on Chinese TikTok Died After Viral Challenge
A social media influencer died soon after live-streaming himself drinking several bottles of strong alcohol on China’s version of TikTok, state-run media in the country are reporting, in a development likely to renew debate about how to regulate the industry. The influencer “Sanqiange” (or “Brother Three Thousand”) was found dead just hours after broadcasting himself taking part in a competition with a fellow influencer which involved drinking Baijiu, a Chinese spirit with a typical alcohol content of between 30% to 60%, Shangyou News reported. One of his friends told the outlet that Sanqiange – identified by his real-life surname of Wang – had taken part in an online challenge known as “PK” against another influencer in the early hours of May 16 and live-streamed the results on his Douyin channel.
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