Marketing Communications review by Angela Byrne Senior Lecturer at MMU

https://www.koganpage.com/product/marketing-communications-9780749473402 - In this video Angela Byrne, the Senior Lecturer at Manchester Metropolitan University Business School shares her thoughts on the new 6th edition Marketing Communication textbook by Ze Zook and PR Smith.

• 2016-08-31T06:14:27+00:00
• Duration: 02:06

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Marketing Communications, Ze Zook, PR Smith, Angela Byrne, Kogan Page