Christina Aguilera Perfume Promotion Full HD (long version)

This is the "making of" Israeli launching guerrilla marketing campaign for Christina Aguilera's new perfume. Concept: sometimes it's all you need to wear. Solution: 150,000 of quality clothes hangers, with a perfume sample and a branded Christina Aguilera label connected to each hanger, were hung in public locations all over the country. Outcome: Reaching over 1,500,000 consumers, the campaign led to the highest sales ever for a new perfume in Israel and got extensive news coverage in newspapers, TV and online. the perfume was sold out after 3 days. Credits: Client: Diplomat Distributors LTD - P&G Perfumes Advertising Agency: Mizbala Interactive Agency: Websense PR Agency: Shalmor Communications Concept: Select NY Creative Director: Guy Dayan Copywriter: Dori Ben Israel Art Director: Liat Abadi Photography & Post: Guy Raz, Tomer Kraus Production: Tal Meir, Eliav Mendelson Websense VP Marketing: Nisso Larden Websense Account Manager: Shani Cohen Websense Art: Lucy Glazen Launched: January 2009 You can view the online activity in the following link: http://www.mizbala.co.il/zevel/making... Flickr: http://flickr.com/photos/aguerrilla

• 2010-03-10T18:03:08+00:00
• Duration: 02:43

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