The Challenges of Multicultural B2B Research with Conor Wilcock

http://ow.ly/ZEor3015Tz5 - In this video Conor Wilcock, Research Director at B2B International, discusses the challenges of multicultural B2B research, including cultural biases, and why, even though they cannot be eliminated entirely, must be accounted for.

• 2016-06-14T09:06:47+00:00
• Duration: 02:48

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Keywords

Multicultural Research, MRS, The Market Research and Insight Yearbook, Business books, Kogan Page