3 Piano stairs - Global Ten of viral marketing ads

Can we get more people to choose the stairs by making it fun to do,so,66% more people than normal chose the stairs over the escalator,fun can obviously change behaviour for the better,we call the fun theory,An initiative of volkswagen

• 2010-04-20T13:04:14+00:00
• Duration: 01:48

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3 Piano stairs Global Ten of viral marketing ads volkswagen initiative